In Morocco and across the MENA region, Cash on Delivery (COD) is still the most popular payment method in e-commerce. While global brands focus on credit cards and online payments, local buyers still prefer to pay only when the product arrives at their door.

This model has huge potential — but it comes with specific challenges.

In this article, we’ll break down:

• What COD is

• Why it works in Morocco and MENA

• The risks and how to reduce them

• Step-by-step: how to handle COD orders efficiently

Let’s dive in

For decades, we’ve been told that the only way to succeed is by getting a degree, finding a “safe job,” and working your way up. But in 2025, things have changed.

Today, a growing number of young people in Morocco and around the world are building their own businesses — without a diploma, without corporate experience, and sometimes… without even a laptop.

One of the fastest-growing opportunities? E-commerce.
Let’s break down why you don’t need a degree to succeed in it — and what you actually need instead.

E-Commerce Is a Skill, Not a Title

Unlike traditional careers where you need a license or certificate to even begin, e-commerce is open to anyone.

You don’t need:

• A business diploma

• Marketing experience

• Startup capital

• Connections

What you do need is:

• Curiosity

• Discipline

• The ability to learn, test, and adapt

• A phone and internet connection

Employers Look for Experience. E-commerce Builds It.

While others spend 3–5 years studying theory, e-commerce lets you build real-world experience now:

• You learn marketing by launching real ads

• You understand product-market fit by testing offers

• You master communication by managing DMs and clients

• You develop leadership by building a small brand or team

You don’t need to wait for a job to “get experience.” You create your own opportunity.

Real-World Tools > School Tools

Let’s be honest. Most schools don’t teach you how to:

• Build a store on Shopify or YouCan

• Create TikToks that sell

• Work with influencers

• Use WhatsApp to close sales

• Negotiate with local suppliers

• Automate your business using real tools

E-commerce teaches you how to survive and win in the real market, not just pass exams.

Thinking about launching your first online store from Morocco? The platform you choose can make or break your experience — especially if you’re a beginner.

With the rise of Cash on Delivery (COD), local logistics, and mobile-first shoppers, not all platforms are adapted to the Moroccan market.

In this 2025 guide, we’ll compare the best e-commerce platforms for beginners in Morocco — from local options to international tools — and help you choose the one that fits your goals.

What to Look for in a Beginner-Friendly Platform

Before choosing your platform, make sure it checks these boxes:

• Easy to set up — no coding or design needed

• Compatible with COD (Cash on Delivery)

• Mobile-friendly for users and admins

• Good customer support

• Affordable monthly cost

• Scalable — can grow with your business

Now let’s look at the top platforms available in Morocco in 2025.

1- YouCan – The Best Local Option for COD

Perfect for: Beginners focused on the Moroccan market
Main benefit: Built for Morocco, with integrated COD delivery

Pros:
✔️ Easy drag-and-drop store builder
✔️ Works perfectly with local delivery partners (e.g., Kenz, Cash Plus)
✔️ Mobile-friendly dashboard
✔️ Local payment methods
✔️ Affordable plans
✔️ Active Moroccan community & support

Cons:
➖ Limited advanced features for scaling globally
➖ Custom design options are a bit restricted

Why we recommend it:
YouCan is the best choice for most beginners in Morocco. It’s made for COD, simple to use, and focused on the realities of our market.

2. Shopify – The International Gold Standard

Perfect for: Beginners with global ambitions
Main benefit: Scalable and powerful

Pros:
✔️ Very professional design
✔️ Thousands of apps and themes
✔️ Supports global payments and shipping
✔️ Great for long-term branding

Cons:
➖ Monthly fees in dollars
➖ More setup required
➖ No built-in COD system (needs external setup)

Why we recommend it:
If you speak English and want to scale worldwide, Shopify is a solid investment. But it may be overwhelming (and expensive) for total beginners in Morocco.